| Ad Trafficking |
The process of managing ad placement across various channels or platforms. |
| Advertisement Booking |
Reserving space for an advertisement in a publication or on a platform. |
| Advertisement Management |
The process of managing advertisement sales, trafficking, and production. |
| Advertising Material |
The content and media (e.g., images, text) used in an advertisement. |
| Basic Distribution |
Basic daytime distribution carried out by postal services on weekdays. |
| Blanket Distribution |
Wide-scale distribution of advertisements or publications without targeted delivery. |
| Channel |
A medium, tool, or platform through which content or advertisements are delivered. |
| Circulation |
The number of copies of a publication distributed to the audience, is calculated as a daily average. |
| Circulation System |
A system that manages the distribution and subscription of printed or digital media. |
| Continuous Subscription |
An automatically renewing subscription that continues until it is actively cancelled. |
| Daytime Distribution |
See Basic Distribution. |
| Digital Subscription |
A subscription that provides access to digital content instead of physical products. |
| Distribution |
The process of delivering digital or print media to consumers. |
| Early Morning Distribution |
Early morning distribution of newspapers, typically before 6:00-6:30 AM. |
| Economy Letter |
Posti Finland postal class for a certain type of letter, is typically slower or cheaper. |
| Electronic Invoice (e-invoice) |
A digital invoice transmitted and received electronically. |
| Email Invoice |
An invoice sent electronically via email. |
| Ferag |
A Swiss company specializing in print and mailroom solutions. Often used to refer to their file format. |
| Fixed-term Subscription |
A subscription with a set expiration date, which must be renewed manually. |
| Free Newspaper |
A free distribution newspaper, typically focused on urban areas. |
| KMT |
National Media Research (KMT). |
| LAPA |
Posti Finland sorting service. |
| Local Newspaper |
A local newspaper that covers news specific to a region or city. |
| Mailing |
In the context of print media, providing distribution details for publications to postal services or delivery companies. |
| Media |
Means of mass communication, such as print, broadcast (TV/radio), or digital platforms. |
| Newspaper |
A publication containing news, articles, advertisements, and other current content. |
| Online Payment |
Payment made online for goods or services. |
| Online Publication |
A digital publication distributed via the internet or other electronic platforms. |
| Order Management System |
A system used for tracking and managing customer orders. |
| Paywall |
A system that restricts access to content behind a payment requirement. |
| Planner/Designer Tool |
A tool or software used for creating and positioning visual materials, such as advertisements. |
| Planning/Design tool |
A page layout-based design tool used for positioning ads in print publications. |
| Product |
An item or service offered for sale. In advertising, a product could be e.g. print, newsletter, social media or display advertising offering. |
| Programmatic Advertising |
Automated buying and selling of online advertising through software systems. |
| Replica Newspaper |
A digital replica of a newspaper that mimics the printed edition. |
| Self-service Advertisement |
An advertisement that is created and managed directly by the advertiser using a self-service platform. |
| Self-service Portal |
An online platform where users can manage services independently. |
| Sorting Service |
A service for sorting mail, packages, or data based on predefined criteria. |
| Subscriber Service |
Customer service focused on addressing subscriber needs and questions. |
| Subscription Management |
A system for handling subscriptions, including registration, renewal, and cancellation. |
